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The $1.80 Rule: Social Media Marketing on a Shoestring Budget


MidJourney by ChastityCo

The #1 purpose of social media - TO BE SOCIAL!


In the world of social media marketing, it's easy to get caught up in the glitz and glamour of big-budget campaigns, fancy ad copy, and influencer endorsements. But what if you're a small business or a solopreneur on a tight budget? Does that mean you're doomed to social media obscurity?

Fear not, my fellow business owners! In today's post - The $1.80 Rule: Social Media Marketing on a Shoestring Budget - we'll explain a simple yet effective strategy that can help you boost your social media presence without breaking the bank: the $1.80 rule.

What is the $1.80 Rule? The $1.80 rule is a social media marketing strategy developed by Gary Vaynerchuk, a digital marketing guru and entrepreneur. The core concept is simple: you spend a metaphorical $1.80 per day leaving meaningful comments on relevant posts within your industry.

How Does it Work?

  1. Identify Your Target Hashtags: Research and select 10 hashtags that align with your target audience and industry. Write them down.

  2. Find Relevant Posts: Utilize Instagram's or Twitter's search bar to locate 9 posts per hashtag that resonate with your business.

  3. Engage in Thoughtful Conversations: Craft insightful comments that contribute to the discussion and provide value to the post's content. At least 4 words long each.

  4. Repeat Daily: Commit to this practice consistently to maximize its impact.

Benefits of the $1.80 Rule:

  1. Enhanced Brand Visibility: Regular engagement increases your brand's exposure and familiarity within your target audience.

  2. Community Building: Meaningful interactions foster connections with potential customers and industry peers.

  3. Thought Leadership Establishment: Active participation positions you as a knowledgeable and respected voice in your field.

  4. Cost-Effectiveness: The $1.80 investment offers a remarkable return on investment compared to traditional marketing methods.

Real-world Example: The Ice Cream Shop Owner's Scoop

Imagine you're the owner of a charming ice cream shop known for its handcrafted flavors and commitment to using locally sourced ingredients. You're eager to expand your shop's social media reach and attract more customers who crave a delightful ice cream experience.

  1. Hashtags: Identify relevant hashtags like #icecreamlover, #dessertgram, #sweettreats, and #supportlocal.

  2. Post Exploration: Seek out posts related to ice cream recipes, ice cream parlors, and ice cream festivals.

  3. Engaging Comments: Share your shop's unique flavors and creations, offer tips on pairing ice cream with different toppings, and ask questions about customers' favorite ice cream memories.

  4. Daily Scooping: Consistently engage with relevant posts to maintain a strong presence and build relationships with ice cream aficionados.


By following the $1.80 rule, you can effectively amplify your ice cream shop's voice, attract ice cream enthusiasts, and establish your shop as a beloved destination for those seeking a taste of happiness.

Remember, social media marketing isn't about throwing money at the problem; it's about building meaningful connections and engaging authentically with your audience. The $1.80 rule is a testament to this approach, providing a powerful yet affordable strategy for business owners like you.



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